About Us
Ot.tv is a web TV service from the AOP providing a platform for Optometrists and Dispensing Opticians to Learn, Study and stay up to date with News from the industry.
About the AOP
The AOP is a membership body for Optometrists which serves its members by:
• promoting and protecting them
• providing them with relevant services
• representing and supporting them
• enhancing their professional and business effectiveness
• expanding the role of optometry in primary and secondary eyecare
THE AIMS OF THE ASSOCIATION OF OPTOMETRISTS
The principal activities are to:
1. Represent individual optometrists, whatever their mode of practice. The Association also represents a small number of dispensing opticians.
2. Promote the professional and clinical independence of its members and the profession.
3. Encourage and assist in the development and promotion of high standards of practice.
4. Establish suitable arrangements for the defence, in disciplinary and professional matters, of all members, whether in practice as principals, assistants, employers or employees.
5. Advise on commercial, economic, legal and administrative aspects of practice.
6. Represent the interests of all of its members in negotiations for fees, other remuneration, conditions and terms of service, where appropriate.
7. Represent and promote the interests of all of its members to Parliament, Government and other institutions in the United Kingdom and the European Community.
About Ten Alps
Ten Alps Publishing is a specialist communications company, with offices in London, Macclesfield, and Manchester and more than 61,000 advertisers.
Its roots are in contract publishing, stemming primarily from the not-for-profit sector, where it produces magazines, directories and guides for clients spanning sectors which include health, utilities, transport, construction, commerce, finance, leisure, education and information technology – with Optometry Today magazine published for the AOP as a leading title in its stable.
Via the Ten Alps Group, the company also has a wealth of experience in launching and running Web TV projects, ranging from Teacher’s TV and Kent TV to the Peace Channel , Public TV and Vets TV – now extended to OptometryToday.tv.
In print, Ten Alps currently publishes in excess of 600 titles a year and works with the UK's leading associations, institutes, national and local government, public sector bodies, membership groups and corporate clients.
Ten Alps offer every aspect of publishing to its clients, whether it be research, design, editorial, production, print management, subscription, distribution or advertising sales services. Ten Alps can manage the whole publishing process and develop income-generating models on the back of these communication activities.
As the world of communication has evolved, so has Ten Alps Publishing, which is uniquely positioned as part of the Ten Alps group to develop and deliver new media models. Ten Alps is a leader in online publications and video based web content and channels.
It offers first class web development, event management, video production, sponsorship services and data management to its clients.
Ten Alps Publishing covers all elements of publishing and communications and with the commercial skills to build cost-effective or revenue-generating programmes for its clients.
About Ot.tv
The main components of Ot.tv, available on (www.optometrytoday.tv or www.OT-TV.com) are:
1) CET videos
2) Video News
3) Event coverage
4) Features
5) Advertising
6) Archive
1) CET Videos
A new CET video, approved by Vantage and the General Optical Council for either Optometrists, Dispensing Opticians or both, will feature CET multiple choice questions worth two points. This CET exam will be live for two months during which AOP members can take the exam – though anyone can watch the video. Once the exam closing date has expired, the video will drop into the archive, along with the answers to the MCQs, and it can be viewed for non-point related CET/CPD. The frequency of new CETs may increase in line with uptake of this new service – which will be free to users – funded by industry sponsors. Sponsors receive two months lead sponsor positions on the Ot.tv site, promotional video on the site, in addition to promotion within OT Magazine.
2) Video News
Every two weeks the editorial team of Optometry Today magazine and Ten Alps Publishing will put together a brief video update on the fortnight’s news. This will comprise approximately six one minute news items. In addition, occasional breaking news will be filmed and uploaded as available. This will also include news coming from the AOP itself, created and uploaded as required.
3) Event Coverage
Many of the industry’s events will receive coverage on Ot.tv. This may include: News Reports Previews Reviews Promotional footage Additional material supplied by event organisers can be carried for a carriage fee.
4) Features
Video footage which is neither news nor live CET will be carried within the feature section of the site. This can vary from contributed material carried free of charge for non-commercial suppliers such as Optometry Giving Sight, Universities, or the AOP itself, to sponsor-funded features provided by commercial organisations in the industry. Consequently the content itself can range from a charity appeal to short continuing professional development/Education and Training (CPD/CET) videos that are not open to CET points.
5) Advertising
Ot.tv can take paid advertising from within the industry (or indeed, elsewhere). This can take the form of one minute pre-roll adverts, held on a video server and projected prior to a particular sector of video eg, three one-minute videos on the server are marked up for news and are shown on a randomised basis so that one video advert is shown prior to the news. Adverts can also be specifically attached to particular video coverage (not including the sponsored CET), or comprise a short stand-alone promotional video that contains educational content.
6) Archive
All expired CET videos and date expired content is transferred to the video archive where it may be accessed for reference purposes.
